Stop watching great work die in committee. fo:gro gives your creative an objective shield — data that proves the concept works before you present it.
Brilliant creative gets watered down through rounds of subjective feedback. The final output satisfies everyone and excites no one.
You know the work is strong, but the client wants "proof." Without data, you're pitching on conviction alone — and conviction doesn't always win.
Round after round of changes based on personal preference. No clear criteria for "done." The project timeline stretches, and margin shrinks.
Present creative concepts with objective evidence of effectiveness. When a score of 91 backs your idea, subjective pushback loses its power.
Include fo:gro scoring in your pitch process. Clients choose agencies that bring evidence, not just aesthetics.
Specific, data-driven feedback replaces vague "make it pop" requests. Know exactly what to fix and why — fewer rounds, faster approval.
Add "Pre-launch Creative Validation" to your capabilities. A new revenue stream and competitive differentiator.
Compare pre-launch scores with market performance. Build a track record of data-backed creative decisions.
Give strategists and creatives a shared language. Elemental Proof scores become the common ground for productive debate.
Include data-backed creative validation in competitive pitches.
Score three routes before presenting — lead with the strongest.
Add Elemental Proof scores to campaign wrap-ups and QBRs.
Replace subjective review meetings with scored evaluations.
Route B outperforms Route A across all dimensions. Strongest on Spark (attention) — the bold visual approach works. Opportunity in Flow: simplify the secondary messaging to reduce cognitive load.
“We used to present three routes and hope for the best. Now we present one route — the one the data says will win — and the client says yes in the room.”
Test your next campaign concept with fo:gro — results in under 24 hours.