What fo:gro analyses
Any creative. Every perspective.
Ads, packaging, campaigns, product shots — upload any visual asset and get bias-free feedback from 5,000+ diverse virtual panellists.
AI-powered focus groups that strip bias from creative decisions — so you walk into the boardroom with evidence, not apologies.
Stakeholder ego and limited perspective distort creative decisions every day. Campaigns launch on gut feeling, not evidence. The cost of getting it wrong — cultural backlash, brand damage, wasted spend — has never been higher.
fo:gro fixes this.
Skip the blah blah bubble.
Traditional research takes weeks. Committee reviews drown insight in politics. By the time you act, the moment has passed. fo:gro delivers hard evidence in under 24 hours — bias-free, ego-free, ready to present.
Ads, packaging, campaigns, product shots — upload any visual asset and get bias-free feedback from 5,000+ diverse virtual panellists.
fo:gro anonymises your creative stimuli and audience panels, then runs them through AI-driven analysis to expose blind spots before they become headlines.
Drop in your campaign assets — ads, packaging, copy, storyboards. fo:gro anonymises everything, removing brand markers that introduce bias.
Our multi-expert AI engine runs your creative through demographically diverse virtual panels, measuring emotional response, cognitive load, trust, and brand lift.
Receive a living dashboard with scores across four elemental dimensions, heat-maps, failure-mode alerts, and plain-language recommendations you can act on immediately.
Every creative stimulus gets measured across four elemental dimensions. Together, they form your Elemental Proof — the data that turns subjective debate into objective clarity.
Hard numbers, heat-maps, and plain-language actions — everything you need to walk into that boardroom with confidence.
87
Spark
92
Flow
74
Lift
88
Ground
Action item
Increase contrast on CTA — current copy underperforms with 45+ demographic.
Four specialised AI models collaborate to analyse your creative from every angle — psychology, semiotics, strategy, and ethics.
Proprietary 4-dimension framework that quantifies creative effectiveness: Spark, Flow, Lift, and Ground.
AI-driven scanning identifies potential cultural sensitivities, representation gaps, and reputational risks before launch.
Interactive dashboard with scores, heat-maps, failure-mode alerts, and plain-language recommendations that update in real time.
Over 5,000 simulated panellists across demographics ensure every perspective is represented without groupthink.
Every insight comes with specific, prioritised actions — not vague feedback. Know exactly what to change and why.
| Feature | fo:gro | Traditional Focus Groups | A/B Testing |
|---|---|---|---|
| Time to insights | < 24 hours | 3-6 weeks | 2-4 weeks |
| Bias-free methodology | |||
| Cultural risk detection | |||
| Diverse panel representation | Expensive | ||
| Actionable recommendations | Subjective | Limited | |
| Cost per study | From $499 | $15,000+ | $5,000+ |
| DEI compliance scoring | |||
| Real-time dashboard |
Comparison based on industry averages for similar scope studies.
Replace boardroom politics with proof.
Stop defending decisions with opinions. Present irrefutable evidence that your campaign is inclusive, effective, and brand-safe — before it goes live.
Learn more →Protect brilliant ideas with data.
Protect brilliant ideas from committee politics. fo:gro gives your work an objective shield: data that proves the concept works.
Learn more →Catch blind spots before they go public.
Spot cultural blind spots and representation gaps before they reach the public. Anonymised panels surface bias that homogeneous review teams miss.
Learn more →Time to insights
Panellists simulated
Dimensions measured
Ego in the process
Based on average campaign analysis across all fo:gro clients.
Decisions grounded in statistically significant data, not the highest-paid person's opinion.
Every voice counts, not just the loudest. Anonymised panels ensure diverse perspectives shape the outcome.
Spot reputation risks before they trend. AI-driven cultural scanning catches what human reviewers overlook.
Privacy and compliance as default. Your data stays yours, your process stays auditable.
“fo:gro turned what used to be a three-week debate into a thirty-minute decision backed by data. The boardroom dynamic completely changed.”
Start your first Proof Deck in minutes. No committee required.