You didn't become CMO to defend gut feelings. fo:gro gives you the evidence to back every creative decision with quantified, bias-free data.
You present a campaign backed by months of strategic thinking. Someone senior says "I don't like the colour." Decision derailed. Sound familiar?
Marketing spends millions but struggles to prove creative drove the result. Without pre-launch evidence, the budget conversation is always defensive.
One tone-deaf campaign can undo years of brand building. The risk is real, but the review process is still a room full of similar perspectives.
Walk into the boardroom with quantified proof that your campaign works. A 4-dimension score is harder to argue with than a mood board.
Identify cultural blind spots and brand-perception risks before they become PR crises. Know exactly where your creative could misfire.
Show the board pre-launch evidence of creative effectiveness. Turn "we think this will work" into "the data confirms this will work."
Test Route A vs. Route B with the same rigour you'd apply to any other business decision. Let the data choose, not the committee.
Replace weeks of committee review with a 24-hour Proof Deck. Stakeholders align faster when the evidence is clear.
Version-compare revised creative against originals. See exactly how changes moved the needle across all four dimensions.
Test hero assets before committing media spend.
Quantify whether new identity strengthens or dilutes perception.
Score competing creative routes on the same framework.
Test localised variants for cultural fit across markets.
Campaign creative exceeds category benchmarks across all dimensions. Strongest performance in trust and attention. Approved for launch with optional Lift optimisation to strengthen brand attribution.
“fo:gro turned what used to be a three-week debate into a thirty-minute decision backed by data. The boardroom dynamic completely changed.”
See how fo:gro scores your actual creative — book a personalised demo.