Manifesto
fo:gro exists because the creative decision-making process is broken. Not broken in a way that makes headlines — broken in a way that quietly costs brands billions, silences diverse perspectives, and rewards conformity over courage.
We started with a question: what if you could test a campaign with 5,000 diverse panellists in under 24 hours — without the groupthink, the moderator bias, or the three-week wait?
What if the CMO could present evidence instead of opinions? What if the agency could shield brilliant work with data instead of hope? What if the DEI leader could quantify cultural risk instead of flagging concerns that get deprioritised?
That's what we built. That's fo:gro.
The most expensive mistakes in marketing aren't bad ideas — they're good ideas killed by the wrong people, and bad ideas approved by the loudest. When data decides, everyone wins.
A boardroom of six cannot represent a market of millions. We built fo:gro to simulate the diversity that matters — thousands of perspectives, anonymised, bias-free, and equal.
Three weeks for a focus group report is an era in modern marketing. We believe evidence should move at the speed of decisions, not the other way around.
Cultural sensitivity isn't a nice-to-have checkbox. It's a business imperative. Every campaign that ignores representation is a campaign that risks relevance.
If your audience doesn't believe you, nothing else matters. We measure trust because it's the invisible foundation beneath every great brand.
AI doesn't replace human creativity. It removes the barriers that prevent human creativity from reaching its full potential. We build tools that amplify, not automate.
We will never sell you vague insights. Every score comes with a specific recommendation. Every flag comes with a fix. Every Proof Deck is built to help you act, not just understand.
You won't plead for approval. You'll present irrefutable evidence.