Platform

The proof engine

A multi-expert AI platform that analyses creative effectiveness in under 24 hours — no panels to recruit, no moderators to brief, no weeks to wait.

Capabilities

Everything you need to prove your creative works

Multi-Expert AI Engine

Four specialised AI models collaborate to analyse your creative from every angle — psychology, semiotics, strategy, and ethics.

Elemental Proof Scoring

Proprietary 4-dimension framework that quantifies creative effectiveness: Spark, Flow, Lift, and Ground.

Cultural Risk Detection

AI-driven scanning identifies potential cultural sensitivities, representation gaps, and reputational risks before launch.

Living Proof Deck

Interactive dashboard with scores, heat-maps, failure-mode alerts, and plain-language recommendations that update in real time.

Diverse Virtual Panels

Over 5,000 simulated panellists across demographics ensure every perspective is represented without groupthink.

Actionable Recommendations

Every insight comes with specific, prioritised actions — not vague feedback. Know exactly what to change and why.

The engine

Four experts. One unified analysis.

Each creative asset is analysed by four specialised AI models simultaneously. Like having a world-class research team on every brief — without the cost, timeline, or politics.

The Psychologist

Analyses emotional response patterns, cognitive load, and behavioural triggers across demographics.

The Semiotician

Decodes visual and verbal signs, cultural symbols, and meaning-making across contexts.

The Strategist

Evaluates brand positioning, competitive differentiation, and market fit of creative assets.

The Ethicist

Screens for cultural sensitivity, representation gaps, stereotype reinforcement, and compliance risks.

How it works

From upload to evidence in four moves

01

Upload

Drag and drop campaign assets — ads, packaging, storyboards, copy. Supports images, PDFs, video stills, and raw text.

  • Batch upload up to 50 assets
  • Auto-categorisation by format
  • Version history tracking
02

Configure

Set your target demographics, market context, and evaluation priorities. Or use smart defaults for instant analysis.

  • Custom panel demographics
  • Geographic targeting
  • Industry benchmarking
03

Analyse

Four specialised AI experts process your creative simultaneously. Results start appearing in minutes, full deck in under 24 hours.

  • Real-time progress tracking
  • Parallel multi-expert analysis
  • Cultural risk screening
04

Act

Receive your living Proof Deck with scores, heat-maps, failure-mode alerts, and prioritised recommendations.

  • Export to PDF or share via link
  • One-click re-test after revisions
  • Historical comparison
The output

Your living Proof Deck

Not a static PDF. A living, interactive dashboard that updates when you re-test revised creative. Share it with stakeholders, compare versions, and track improvement over time.

  • Elemental Proof scores with sub-metric breakdown
  • Heat-maps showing attention and emotional response patterns
  • Failure-mode alerts with severity and fix recommendations
  • Demographic breakdown — see how different audiences react
  • Version comparison — A vs. B vs. C with delta tracking
  • One-click PDF export for boardroom presentations
fogro.ai/proof-deck/brand-refresh-v3

91

Spark

84

Flow

78

Lift

86

Ground

Composite: 85Strong
Attention hold
91
Message clarity
84
Brand recall
78
Trust score
86
Integrations

Fits into how you already work

Push results to your favourite tools. Pull assets from your DAM. Trigger analysis from your CI/CD pipeline via API.

Slack
Microsoft Teams
Jira
Asana
Notion
Google Drive
Dropbox
Figma
Adobe Creative Cloud
Security & compliance

Enterprise-grade by default

SOC 2 Type II

Independently audited controls for security, availability, and confidentiality.

GDPR Compliant

Full data subject rights, EU data residency options, and privacy-by-design architecture.

End-to-end Encryption

AES-256 at rest, TLS 1.3 in transit. Your creative assets never leave our secure environment.

No Training on Your Data

We never use client materials to train or improve our models. Your IP stays yours.

Ready to see the platform?

Book a personalised walkthrough and test your own creative asset live.