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For teams testing the waters with data-driven creative decisions.
For brands and agencies that need deeper insights and faster turnaround.
For global organisations with complex compliance and scale requirements.
| Feature | Starter | Professional | Enterprise |
|---|---|---|---|
| Proof Decks per month | 5 | Unlimited | Unlimited |
| Elemental Proof scoring | |||
| Heat-maps | Basic | Advanced | Advanced |
| Cultural risk detection | |||
| Custom panel demographics | |||
| Living dashboard | |||
| API access | |||
| Version comparison | |||
| SSO & advanced security | |||
| Custom AI model tuning | |||
| Dedicated account manager | |||
| SLA guarantee | |||
| Support | Priority | 24/7 dedicated |
| Feature | fo:gro | Traditional Focus Groups | A/B Testing |
|---|---|---|---|
| Time to insights | < 24 hours | 3-6 weeks | 2-4 weeks |
| Bias-free methodology | |||
| Cultural risk detection | |||
| Diverse panel representation | Expensive | ||
| Actionable recommendations | Subjective | Limited | |
| Cost per study | From $499 | $15,000+ | $5,000+ |
| DEI compliance scoring | |||
| Real-time dashboard |
Comparison based on industry averages for similar scope studies.
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