Turn cultural risk assessment from subjective gut-check to quantified, auditable evidence. Protect your brand and your communities.
When the team reviewing creative for cultural sensitivity lacks the diversity to catch what matters. Blind spots reviewing for blind spots.
DEI teams are called in after a campaign launches and backfires. By then, the damage is done and the brand is apologising publicly.
"I think this might be an issue" doesn't carry weight in a room optimising for speed. Without data, cultural concerns get deprioritised.
fo:gro's diverse virtual panels surface representation gaps, stereotype reinforcement, and cultural sensitivities that in-house teams miss.
Screen every campaign before it goes live. Catch issues at the concept stage, not in the Twitter replies.
Replace "I feel uncomfortable with this" with "Ground score: 34. Trust deficit detected in 25–44 female demographic. Specific fix recommended."
Every Proof Deck creates a documented record of cultural due diligence. Demonstrate to regulators and stakeholders that the process is rigorous.
You can't manually review every asset across every market. fo:gro scales cultural screening to match the volume of modern marketing.
Instead of saying "no" to creative, show teams how to make it work. Data-driven DEI feedback is constructive, not obstructive.
Our AI Ethicist model is trained to detect specific categories of cultural risk — each flagged with severity level, affected demographics, and a recommended remediation.
Risk indicators detected
Every campaign screened through fo:gro generates a timestamped compliance record — what was tested, when, what was flagged, and what actions were taken.
Pre-screen
3 cultural risks flagged
Revision review
2 risks resolved, 1 accepted with mitigation
Final approval
DEI compliance score: 94/100
“For the first time, I can quantify cultural risk to the leadership team. Instead of 'I have concerns,' I say 'Ground score is 34 in this demographic — here's why and here's the fix.'”
See how fo:gro screens your creative for cultural risk — book a demo.